Written down, or it didn't happen.
Guides and insights on the decisions that determine whether technology spend works: what a fractional CTO actually does, how to decide between building and buying, how to score AI use cases before buying a tool, and how to fix a shared WhatsApp number.
Questions worth answering properly.
Evergreen answers to the questions that come up before every engagement. Written to be quoted, argued with, and used without me.
What is a fractional CTO?
A fractional CTO is a senior technology leader working with you part-time. What they do, how they differ from consultants and agencies, when you need one, and what it costs.
6 minFractional CTO vs development agency
An agency is paid to build; a fractional CTO is paid to decide. How the two differ on incentives, accountability and cost, when each is right, and how to use both together.
6 minWhat a fractional CTO costs in India
How fractional CTO pricing works in India: day rates, monthly retainers, fixed-scope diagnostics and equity. What moves the number, and how to compare it against a full-time hire.
7 minBuild or buy: deciding properly
How to decide whether to build software or buy it: the five-year cost frame, what to count on each side, when building is genuinely right, and the hybrid trap in between.
Arguments from the work.
Positions argued from work actually delivered, rather than from a content calendar.
Scoring AI use cases before you buy anything
A method for scoring AI use cases against real workflows and run costs: five axes, a worked example, and what usually survives the scoring. Vendor-neutral and measurable.
8 minThe shared WhatsApp number nobody owns
Why a shared WhatsApp number is the biggest operational leak in Indian businesses, and how to fix it on the Cloud API: routing, templates, the 24-hour window and CRM logging.
Reading is cheaper than rebuilding.
But it is not the same as a decision. Bring the one you are actually weighing. Thirty minutes, no pitch.